Home

Brill's Video Beat: ABC 2010/2011 Primetime Announcement

23.05.10

In her rift remarks, Anne Sweeney co-chair, Disney Media Networks and president, Disney/ABC Box Group acknowledged the great work being done with the news and daytime dayparts. She spoke of ABC’s commitment to creativity, blue blood and technology.  She also reminded advertisers that TV is the most effective platform to reach their consumers but also stressed the prominence of keeping up with new technology. She bragged that ABC was the first network to develop an application for the iPad and that there have been 650,000 downloads of the app to tryst. They also were able to introduce the capability that disables to fast-forwarding function for its ad-supported VOD theme. Finally, she pointed out that ABC represents the intersection where content and innovative technology meets in state of affairs to serve consumers and marketers.

Next up was ABC’s newly appointed ad sales chief Geri Wong, who was featured  in an amusing Wipeout sketch. She spoke of ABC’s facility to extend advertising reach to new heights across every platform.

Source: Radio & Television Business Report